About a year after we updated the Crank Cycling kits, Coach Sean of Crank contacted us again. This time he was looking for help updating his company logo. The original Crank Cycling logo was designed when Crank was primarily a spin studio. Since that time, Crank Cycling developed into a world-class coaching organization and Sean desired a logo to better reflect the new business model. The logo also had to be general enough to reflect all the cycling disciplines coached at Crank: road, track, & mountain.
The final logo is a bold, contemporary visual that clearly communicates Crank Cycling‘s mission.