A few months prior to the start of the bicycle racing season, Coach Sean of Crank Cycling contacted us: he was looking for a new cycling kit design and had heard good things about the kit we had designed for Boudicca.
Sean’s instructions were concise, but also left a lot of leeway for us to be creative. His only stipulations: the Crank Cycling logo must be prominently placed and the design should be clean, simple, and mostly black. The final result is a unique and contemporary design, which is now worn by Sean and his Crank Cycling athletes alike.
Photos of athletes wearing the Crank Cycling kit © Dan Seiden. Used with permission.