Named for a fearsome and proud ancient Celtic warrior queen, Boudicca is a team of tough, adventuresome women cyclists and bicycle racers. You cannot ask for a more exciting client than that!
As a new organization, Boudicca needed both a clear visual identity and a kit (cycling speak for team uniform) to make them stand out in the peloton. The Celtic knotwork provided the necessary nod to the hero of old, as well as a subtle shade of delicacy. The phoenix and flames flaunted the strength and continuous courage of the Boudicca team ladies.
Photos of riders wearing the Boudicca kit © Keenan Photography. Used with permission.