S.Danford Creative | 30 Pounds of Apples
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30 Pounds of Apples

Visual Identity
About This Project

Kristi approached us very early in the creation of her food blog, at the time she hadn’t even settled on a name! She was feeling somewhat daunted by the sheer magnitude of developing her blog identity. After a few brainstorming sessions, she settled on a name and set us loose to design the look and feel for 30 Pounds of Apples.


The result of weeks of intense collaboration can be seen on her site today. A down-to-earth, unique, and whimsical design that changes with the seasons.